What is computer-assisted telephone interviewing (CATI)?
CATI is a phone-based survey method where interviewers follow a digital questionnaire using specialised software. Responses are captured directly in real-time, reducing errors and speeding up analysis.
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High-quality data: Direct entry eliminates manual errors.
Responsive and flexible: Interviewers can clarify questions and probe deeper when needed.
National reach: Access respondents across Australia, including hard-to-reach populations.
Data security: Your survey data is protected under ISO 27001 standards and Australian privacy regulations.
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When your target audience may not respond online
For complex questionnaires requiring interviewer guidance
When sample accuracy and data integrity are critical
To verify online survey completes
Survey method comparison table
| Feature | CATI (Phone) | Online | Hardcopy |
|---|---|---|---|
| Definition | Live interviewer administers survey via phone using software | Self-completed online form | Paper survey mailed or distributed in person |
| Best for | Hard-to-reach audiences, complex questionnaires, quality assurance | Broad audiences, quick turnaround, cost efficiency | Populations with limited internet access, community engagement |
| Response quality | High – interviewers can probe and clarify | Moderate – self-administered | Moderate – dependent on respondent literacy |
| Speed | Fast data entry and turnaround | Very fast once survey is live | Slow (mailing and manual entry required) |
| Cost | Moderate | Low | High (printing + mailing) |
| Security | ISO 27001 certified, controlled | Secure platform dependent | Requires manual handling |
| Accessibility | Wide reach via phone | Broad online access | Inclusive for offline groups |