What is computer-assisted telephone interviewing (CATI)?
CATI is a phone-based survey method where interviewers follow a digital questionnaire using specialised software. Responses are captured directly in real-time, reducing errors and speeding up analysis.
-
High-quality data: Direct entry eliminates manual errors.
Responsive and flexible: Interviewers can clarify questions and probe deeper when needed.
National reach: Access respondents across Australia, including hard-to-reach populations.
Data security: Your survey data is protected under ISO 27001 standards and Australian privacy regulations.
-
When your target audience may not respond online
For complex questionnaires requiring interviewer guidance
When sample accuracy and data integrity are critical
To verify online survey completes
| Feature | CATI (Phone) | Online | Hardcopy |
|---|---|---|---|
| Definition | Live interviewer administers survey via phone using software | Self-completed online form | Paper survey mailed or distributed in person |
| Best for | Hard-to-reach audiences, complex questionnaires, quality assurance | Broad audiences, quick turnaround, cost efficiency | Populations with limited internet access, community engagement |
| Response quality | High – interviewers can probe and clarify | Moderate – self-administered | Moderate – dependent on respondent literacy |
| Speed | Fast data entry and turnaround | Very fast once survey is live | Slow (mailing and manual entry required) |
| Cost | Moderate | Low | High (printing + mailing) |
| Security | ISO 27001 certified, controlled | Secure platform dependent | Requires manual handling |
| Accessibility | Wide reach via phone | Broad online access | Inclusive for offline groups |